Alcohol Abuse Advice

Xu Qiang White drunk first resort: a substantial adjustment in the marketing team

Once the pricing is much higher than Maotai, Wuliangye Xiang wine drinker, is a high profile to promote its recovery plan. Xu Qiang Wuliangye veteran to join makes this project more attention. Currently, Xu has an alcoholic Marketing Team big adjustment. In March this year, Xu joined the alcoholic. Rum during the fall of 2009, Alcoholic liquor Supply and marketing general manager assistant Wangwei Long on the NetEase Finance, said: “Xu Qiang, general manager of joining the drunkard, the biggest goal is to alcoholic rehabilitation.

Alcoholic liquor in the past was brilliant, prices Wuliangye, Maotai to be expensive. Now, an alcoholic is in recovery and growth stage. groundwork this year, mainly to restore market Sell Team system; then form a national sales force. ” Ghost alcoholic strength in the current head of the Xu Spirit Industry reputation far and near, in Wuliangye 1993 period of rapid growth began, he fully responsible for the sale of products Wuliangye and until retirement in 2004. In 2009, alcoholic liquor sales target is 600 million yuan last year, that figure was only 300 million.

Wangwei Long said that the current alcoholic liquor has been formed to internal reference alcohol, possession of alcoholic liquor pole hole super high-end products to the new alcoholic products for the core and efficiency led to the new middle and low Xiangquan products to cover the type of products structure. Drunkard hope to mid-range products from the ultra-high-end full coverage, double the year to achieve sales. 2007, the Imperial Sugar Group and the Group’s joint ventures, acquisitions alcoholic liquor 36.11% stake, become the largest shareholder. In the same year, alcoholic liquor into the black. 2008 operating income of 327 million. Interview Record: NetEase Finance: Thank you for accepting NetEase Shanghai Daily. Alcoholic liquor in September, the market for the four provinces to do a marketing specialist, ask what the main content? Wang Weilong: The main target of this year’s new high-end products. Include possession of family wine cave, there are internal reference wine. Internal reference is an ultra high-end wine product. Forum Series wines are sealed, a total of 5.

These products are heavy this year, we launched. NetEase Finance: alcoholic liquor distribution in the focus on high-end, ultra-high-end market. What are the alcoholic liquor in the ratio of high-end products like about how? Wang Weilong: In fact, the company Alcohol Products are in high-end products, the lowest price is more than dozens of blocks. Now the company mainly alcoholic products, alcoholic altar for now is sealed products, relatively large share. Second, we have distributed the original fine series of 52 alcoholic degrees, 50 degrees, there are other categories of products, this is mainstream though. In addition, the internal reference can sell wine now nearly two million, is the ultra high-end products priced at more than 1500 and our main products. Hole Tibetan products, the current increase in sales soon. NetEase Finance: Wuliangye Xu Qiang joined the former general manager of alcoholic drinks, has done much to improve sales? Wang Weilong: the past is our main operation is the main distributors, manufacturers offer products to provide Advertisement Publicity.

This year the general manager of the original Wuliangye Xu Qiang stay drunk after drunk a whole marketing team had a very large-scale change and innovation. Present, we carry out the model is essentially a direct control of the terminal mode. Simply put, that 1 +1 is greater than 2, the manufacturers add it with the business, together to play their strengths, complement each other, sharing of resources. Hotels Class terminal, buy, wholesale and retail stores and some supermarkets network, we will build all the corresponding deep plowing teams of secret agents, and in this respect, we move off the main objectives of the terminal, pulling customer inventory sales to achieve rapid transfer of customers to realize the entire production, supply and marketing of healthy functioning, which is a major model this year

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