Neuroimaging Study: Negative Messages Less Effective on Those Who Are Substance Dependent

Neuroimaging study: Negative messages less effective on those who are substance dependent
Filed under: Alcohol Abuse

( Indiana University ) What types of public messages will most likely deter drug and alcohol abuse? Negatively framed messages may not be an effective way to reach those most in need of persuasion, an Indiana University study suggests. "The findings are somewhat ironic because a whole lot of public service announcements say, 'Drugs are bad for you,' 'Just say no,' or 'This is your brain on drugs …
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