Alcohol Abuse Advice

Internet Marketing The Human Appeal Trick

Everyone just loves a good story. This is one of the reasons why you should become a good story teller especially in the online marketing arena. Another clear reason is that if you can associate a great story with your products sales page then you defiantly have a top seller on your hands.

Just think about it a little. Don’t you think all good sales people are also great story tellers? Defiantly they are. Adding a good story to your sales page will be the difference between a success or failure of the product. Think of the stories which are passed through the time and notice that each time the story is told it gets hyped up a bit to make it more exciting, the same can happen with your product if the base story is good.

Also you should note that each new version is not an out lie, but is a improved and spiced up version of an earlier story. The term used in online marketing for this is “hype” so if you come across it you will know exactly what it is. And as we all aware just by adding a right amount of spice / hype to something can make a huge difference in its popularity.

If you look at the basic sales letter it is genially lacks selling flavour. So here is an example of one:

Introducing “Item X”
Here is what it will do
This is how much it will cost you
Here are customers’ reviews
Download “Item X” here

Quite a standard letter structure correct? But think about what if instead you were to tell a story about why “Item X” was created? The story which will have a human appeal. This is the secret which makes a story great otherwise you end up with standard boring sales pages. Remember HUMAN APPEAL is the key to a successful story.

Let’s say as an example you just written up a short report about the dangers of alcohol abuse. And let’s say the reason which prompted you to write it was because of the health issues of a close relative. And then let’s say you decide to sell this report to help with medical expenses of a relative. But you never add that to your sales page. Instead you simple use a standard blend sales page format of which shown above.

This is just a waste. It is so much easier to sell more copies and earn more money just by adding a personal story to a sales page. Please understand people get a rush of emotions especially when they can relate to the story and once are human emotions is out it is so much easier to spring them into action and get them to buy your product. Sometimes it even will not be the product they are interested in but your story and simply will want to help out.

Personal stories are quite powerful in a way of telling others that there is actually a human behind the other side of the page and just some page generated automatically. This is the main reason why they work so well.

Let’s look at another example. Just for a sake of this example let’s say you were totally broke and only had . You have lost your job and could not find another one and to add to it you are about to lose everything including your family because you were destitute.

And then just before you are about to lose your internet connection you decided to give it one more chance to find something, or just about anything, that may help you. And right then and there it happened you found a solution and it is only costs half of the last you have left.

And after investing this you got a return of 00 in the profit you made and in turn saving you from losing everything and also saving your family and keeping them with you. And now you continue to make few grand a month and everyone is happy and life is looking good.

Now assume you want to share this program that worked for you so well with others who may be in similar position to you a few months ago. And they can buy it for the same you invested and get the same results and pull themselves out. You think this story may interest you? I am sure it will.

Understand that everyone loves a moving story especially they love the happy ending. And everyone is looking for a chance to make extra cash. So if you think about it you have the main ingredient to make your product sell like a wildfire.

Here is what you need.
1. A Great Story (not just a good but great story) related to your product or offer
2. A Happy ending (people love happy endings)
3. A product or offer at a price everyone can afford it.

So here it is. Telling the story is one of the most powerful weapons in the world of marketing both online and offline. That is the reason that people who use it are way more successful then people who don’t. Top marketers use it because they know that it works and it works every time.

Just do something before you release next product why not add a little personal touch in a way of a story to it and it just make the difference between few sales you make and the flood of sales you may receive. Just try it you have nothing to lose.

I personally would recommend this trick to everyone and anyone who is considering affiliate marketing, or any other online or offline marketing. Remember that with affiliate marketing you can always add a story to you promotional material. Instead of copying and sending out prebuilt sales letters modify one and add a personal story and see what happens.

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